Diseño, cine, ideas

The human brain tends to think along pre-determined linear thought pathways. Such linear thinking can inhibit true innovation and creative exploration. Project M will encourage, and provide techniques for, “thinking wrong” to generate new ideas and design directions to challenge the status-quo.

http://www.projectmlab.com

Yesterday during my own Think Wrong session, you had our group open up to a random page in a David Byrne book to spark our creative session. How did you start developing these exercises?

My partners and I use just a few techniques and that one works particularly well to get people out of their normal orthodoxies.

One of the things you encourage your Project M’ers to do is use their work to change behavior for the better. I notice that you can get pushback from the community sometimes. People can be scared of change even when it’s good for them.

That fear of change is another human characteristic. I think about this a lot. There are some people who don’t just accept change, they actually crave it. And maybe they are the natural wrong thinkers, the adventurers. It’s a natural and reoccurring thing necessary to move society forward. That’s the fringe. Then there’s this whole other group that’s clinging to the norm and following predictable ways. When you have a situation like the one we’re in right now where you have to rapidly shift—we really do need to change, we can’t wait for generations to adopt new ways of doing things—how do you get that mass to come along willingly?

http://www.metropolismag.com/story/20090130/project-m-thinking-wrong-doing-right